A TXT record is text in free, human-readable form, that's associated with an Internet domain as a DNS record for one purpose or other. The most popular use of a TXT record is to add your site to a search engine or to an analytics platform, which offers info about the traffic to your web site. Setting up this kind of a record serves as verification that you are the domain name owner and they will supply the content you should include as the value when you set up the record. Another use of a TXT record is to confirm that an e mail message is sent by the domain name owner and from a reliable server - this is the so-called SPF protection, which helps prevent any electronic address set up under your domain to be forged and unauthorized individuals to send out junk e-mail making it look like it was mailed from your own mailbox. You can include any other info which you want to be associated with your Internet domain in a TXT record as well.